OUR FOUR PILLARSPROGRAMMES AND INITIATIVES
RESEARCH AND DATA
DATA-DRIVEN TALENT IDENTIFICATION
Driver development programme
Connecting talent with INVESTMENT
THE FUTURE BUILDS ON THE FOUNDATION OF THE PAST
772 DRIVERS, 5 WOMEN
Across 1000+ FIA World Championship races since 1950 British Grand Prix, only five female drivers have competed in qualifying in a Formula 1 Grand Prix. Only two have made it to race day. Maria Teresa de Filippis finished 10th in the 1958 Belgian Grand Prix and 17 years later, Lella Lombardi took home points in the 1975 Spanish Grand Prix.
NO WOMAN HAS RACED IN F1 IN NEARLY 50 YEARS.
We are committed to changing this over the next decade. From fighter pilots to astronauts, significant strides have been made to champion gender equality in traditionally male-dominated spaces. Women's sport sits higher on the cultural agenda than it ever has. The quest is on to rewrite the unwritten rules in motorsport.
BRANDS, SPONSORS AND PARTNERS
Motorsport, especially Formula 1, has a growing female fanbase. Female fans are 70% more likely to engage with motorsport through social media. 56% of female fans are more likely to purchase products from companies who support women in sport. If your brand resonates with this opportunity and the mission behind More than Equal, we'd love to talk at [email protected].
LEND YOUR VOICE
Fans, members of the press and general consumers: follow us on social media, tag us with the hashtag #MorethanEqual, and discover our media room for our latest announcements.