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Fact-findingDRIVING THE MOST COMPREHENSIVE FACT-FINDING MISSION  

Research based on four key pillars

1. Executive Interviews

1-on-1 interviews with motorsport stakeholders, competitors and regulators designed to explore first-hand, the experience and perceptions to female entry, development, and participation in elite-level motorsport.

2. Global Attitude Study

Multi-lingual, global survey to explore and document fan opinion and perceptions regarding obstacles, challenges, and opportunities.

3. Research Library Resource

Exhaustive desk research to identify, collate, and create an interrogatable database of independent, authoritative research focussed on female motorsport participation.

4. Global Driver Data Aggregation

Data-driven analysis of the motorsport landscape spanning competitors, licence holders, series and championships to build a definitive database of motorsport competitors worldwide.

 

Results and Insights to be shared Q2 of 2023 onwards

RESEARCH SUPPORTED BY

WHAT IS MORE THAN EQUAL

MoreThanEqual brings together some of motorsports’ best scouts, physical trainers, psychologists, nutritionists, racing coaches and drivers…all focused on finding and developing the first female F1 world champion.

Founded by British former racing driver David Coulthard and Czech entrepreneur Karel Komárek, the initiative reflects their shared belief that given equal support at an equally young age as male future drivers, female racing talent can not only earn their seat in an F1 team, but become a championship winner.

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