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Revving up potential: The untapped potential of female drivers in brand narratives

May 31, 2024

More than Equal and creative artificial intelligence company, Crant have collaborated to produce a white paper. By leveraging insights from More than Equal's comprehensive Inside Track report and insights generated from Crant's innovative AI-powered Ink Lantern platform, the white paper provides compelling evidence for the transformative impact of partnerships with female racing drivers on brand engagement, differentiation, and growth. Key insights and recommendations are summarised in this article.

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