1. DISSECTING THE PROBLEMS AND DEFINING THE SOLUTIONS
We will unearth the real barriers women face in achieving success in formula racing, commissioning research in areas which have not been explored in depth before. With this ongoing research, we'll provide tangible and meaningful solutions.
2. RE-ENGINEERING HOW WE SCOUT TOP TALENT
We are re-engineering the infrastructure and network that identifies female talent with the potential to be a world champion both on and off-track. We're going younger and wider, informed by data.
3. A WORLD-CLASS FEMALE DRIVER PROGRAMME
We work with Hintsa Performance and the industry's best race coaches to develop a world-first, data driven programme for women and girls, equivalent to that which the best male talent receives.
4. CONNECTING TALENT WITH THE RIGHT OPPORTUNITIES
As talent matures, we will leverage our extensive business and motorsport contacts to connect that talent with potential teams and sponsorship – across business and through racing series.