More than Equal Appoints Sarah Moore and Jordan King as Driver Development Programme Coaches

Global independent motorsport initiative, More than Equal is thrilled to announce the appointment of Sarah Moore and Jordan King as coaches for its pioneering Driver Development Programme.

Moore and King both bring to More than Equal the lived experience of a career behind the wheel of a race car, alongside extensive coaching experience in a variety of racing classifications. Sarah Moore is a professional racing driver and driver coach with 25 years of racing and 8 years of experience in instructing and coaching from karting through to junior level cars, into prototypes and singles seaters. She has worked with drivers from basic driving, to race craft, pre-weekend race prep, warm-ups and video analysis. Jordan King brings extensive experience professional racing across Formula 1, IndyCar and the World Endurance Championship, most recently as Development Driver and Race Support Simulator for the Alpine Formula 1 team. He additionally serves as Reserve and Development Driver for the Mahindra Formula E. With a vast experience in motorsport, he has stood on 129 podiums to date.

Moore and King will bring a wealth of technical and racing experience to the More than Equal Driver Development Programme, a high-performance preparation programme that supports young, talented female drivers who have the ambition to develop into elite racing drivers. Drivers on the programme will benefit from the insight and intelligence from coaches alongside the wider development programme team, including More than Equal’s partner Hintsa Performance, who have contributed to the success of 18 Formula 1 World Champions.

Tom Stanton, Head of Driver Development said: "In our efforts to close the performance gap for girls and women in motorsport, we are excited to be providing a unique coaching opportunity for early drivers with potential."

Sarah Moore said: “No woman has raced competitively in Formula 1 in close to 50 years, and very few women are racing at the elite level of any motorsport series currently. In order to enact lasting structural change, we need to do things differently. For us, that means investing in and developing female drivers early in their careers, and we are thrilled to be taking the first steps towards that by launching our female-dedicated programme in 2024.”

Jordan King added: “Our programme is designed to support and enhance the development of female drivers in three key areas: as a driver, as an athlete and as a person. I’m excited to be working with Smedley Group and Hintsa Performance to maximise the potential of talented drivers, making them the winners of the future.”

More than Equal is currently accepting public applications for its inaugural cohort. The submission form can be found on More than Equal’s website at www.morethanequal.com/apply. The deadline for applications is on January 31, 2024.