Research & Innovation
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Inside Track: Exploring the Gender Gap in Motorsport
More than Equal has released the most comprehensive research ever conducted into female participation in motorsport, revealing the barriers women face in reaching the highest levels despite the sport’s mixed-gender potential. Drawing on insights from nearly 13,000 respondents across 147 countries, 70+ executive interviews, and detailed global analysis, the study highlights underperformance on equality and inclusion, the growth of a younger, social media-driven female fanbase, and the urgent need for evidence-based action to drive change.
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It’s Never Been A Thing: Lessons in Gender Equality from Drag Racing
More than Equal, in collaboration with Santa Pod Raceway and Women in Motorsports North America (WIMNA), releases a comprehensive white paper highlighting the lessons other motorsports can learn from Drag Racing's success in female representation.
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Revving up potential: The Untapped Potential of Female Drivers in Brand Narratives
More than Equal and creative artificial intelligence company, Crant have collaborated to produce a white paper. By leveraging insights from More than Equal's comprehensive Inside Track report and insights generated from Crant's innovative AI-powered Ink Lantern platform, the white paper provides compelling evidence for the transformative impact of partnerships with female racing drivers on brand engagement, differentiation, and growth.
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Research is at the core of More than Equal’s mission to transform motorsport. Through pioneering, data-driven studies, we are building the most comprehensive understanding of female participation, progression, and performance in racing. Combining academic rigour with real-world insight, our research identifies the barriers that hold women back and the interventions that accelerate success. This evidence base shapes our programmes, informs industry change, and ensures that the pathway to the top of motorsport is open, accessible, and equal for all.
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Research Partnerships


Research Partnerships

In a pioneering sports science collaboration, More than Equal and Manchester Metropolitan University’s Institute of Sport are working together to advance female athlete performance in motorsport. This first-of-its-kind, data-driven research is building a detailed profile of the physiological, cognitive, and psychological factors that enable female drivers to progress from karting to Formula 1, creating a blueprint for success at the highest level.
Manchester Metropolitan University

In a powerful move toward gender equality in motorsport, Formula E has established a research partnership with More than Equal, funded through a unique $125,000 initiative. This trailblazing collaboration is set to investigate the systemic, technical, and cultural barriers women face, delivering insights to build inclusive pathways and increase the representation of female drivers in Formula E.
Formula E
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