What data we need

We may collect various types of personal information from individuals who engage with our organisation. This may include:

• Name
• contact details including email address and phone number
• training and performance data
• personal health information
• attitudes and perceptions and
• other relevant information necessary for our activities.

The lawful bases for processing may include:

• consent, where this has been given to process personal data
• for performance of a contract, compliance with a legal obligation,
• for vital interests, for example, in an emergency arising during training
• where processing is necessary for the purpose of the legitimate interest pursued by us or our partners
• and where processing is identified as a lawful basis, a legitimate interest assessment will be undertaken.

Why we need it

The personal information we collect is used for several purposes including:

• Providing information about our research, programs, events, and initiatives.
• The identification and training of talented drivers.
• To inform the creation of guidelines, policies and educational materials and reports.
• Analysing and improving our programs and services.
• To provide services to you.
• To notify you about changes or additions to our services including sending newsletters and updates.
• To manage our ongoing relationship with you.
• Complying with legal and regulatory requirements.
• Conducting analytics on our website to understand user preferences, to enhance our offerings and ensure the integrity of the website.

How we collect it

We collect your personal information through various publicly available channels, including our website, application forms, events, research studies, driver profiling and monitoring programmes, and communication with individuals interested in or supporting our mission and using our services.

All personal information and data we collect for individuals is treated as strictly private and confidential and we will never share data in any format without prior written consent of the individual (and their parent/guardian in instances where they are under the age of 18 or a vulnerable adult).

We do not knowingly collect personally identifiable information on our website from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we will take steps to remove that information from our servers.

What we do with it

We collect, use and store the data you give us for the reasons set out in this privacy notice.

The organisation may share personal information with trusted third parties to support its activities, ensuring that these parties maintain confidentiality and comply with relevant data protection regulations to an equivalent standard as our own. However, personal data will never be sold or rented.

Data we collect may also be stored in our digital data lake.

We follow the approach of Privacy by Design, and at the time of onboarding a new service provider, we ensure that the processing of special categories of data is handled securely and in compliance with all relevant data protection regulations.

Details of the specific service providers that we use for the purposes below can be found via these links:

·      Survey and Interview-based research studies [LINK]

·      Driver profiling and monitoring [LINK]

More than Equal also collects data when we hold specific events. Further information on what we do with data collected from events can be found here.

How long we keep it

We’ll only keep your personal data for as long as it is needed for the reasons set out in this privacy notice or as long as is required by law.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

You may request removal of your personal information at any time by written request in accordance with this Notice. We will always liaise with you to manage any such request.

Where it might go

We use administrative, technical, and physical security measures to help protect your personal information from unauthorised access, disclosure, alteration, and destruction. These measures include encryption, access controls, mandatory staff GDPR training and regular security assessments.

All data is held on servers in the UK or the European Economic Area and, as such, meets security safeguards equivalent to those required by Data Protection legislation.

Protecting your data and your rights

You have the right to access, correct, update, or delete your personal information. You can also object to certain processing activities.

By law, you have the right to:

• access your data - you can access your personal data free of charge and in any format
• be informed - you should know and understand what happens with your data and why
• be forgotten - without a ‘compelling reason’ to keep your data, we must delete it
• move your data - you can obtain and reuse your personal data with other services
• limit how your data is used - you can block and put restrictions on how your data is used, if it’s inaccurate or unnecessary
• say no by withdrawing your consent - you can stop direct marketing and data processing when there’s no ‘compelling reason’ to do it
• make changes to your data - you can update any data about you that’s out of date or false, without delay
• human-made decision making - you can stop automated decisions being made about you, if it has legal or significant consequences
• complain – you can complain if you believe our collection or use of personal information is unfair, misleading or inappropriate

To exercise any of these rights please contact us at info@morethanequal.com. We will respond to your request within one calendar month, as specified by Data Protection law.

Please note that certain rights may be subject to exemption or restrictions based on legal requirements.

Who we share it with

We may share personal information with trusted third parties, such as service providers, to support our activities. These third parties are contracted to maintain the confidentiality and security of the information to an equivalent standard as our own.

The trusted third parties we share personal information with include:

• SmartaBase (Teamworks AMS)
• Hintsa
• Manchester Metropolitan University

We may also share information with our parent company, KKCG, and any subsidiaries, joint venture partners or other companies under common control with us. We may also share your information with CRM service providers, advertisers and investors for the purpose of conducting general business analysis.

We also use technology partners such as Microsoft, Zoom, Google Suite, Survey Monkey, R Studio and FLO to facilitate our management of data and to support our business practices.

Your information may be disclosed to third parties that perform services for us on our behalf including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.  With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.  

Third party service providers may be located inside or outside of the European Economic Area (“EEA”) and will have limited access to your information. They are contractually bound to protect and to use information on our behalf only for the purposes for which it was disclosed and must ensure the same level of data protection as we do.

We are not responsible for third parties’ use of your personal data where such use is permitted for their own purposes, and you should consult their privacy policies for further information.

We do not share, sell, rent, loan or give out your name, email address, or other personal data to anyone.

Automated decision-making and profiling

Your data is not currently subject to automated decision making or profiling as defined in data protection legislation, but this may change in the future. If needed, we will request your consent before any automated decision-making and profiling takes place.

Website and Cookies

Our Website and Cookies policy can be viewed here.

How to contact us

If you have questions or comments about this Privacy Notice or if you consider your personal data has been misused or mishandled, please contact us at:

More than Equal Limited

The Bulian Floor 5, Dering Street, London W1S 1AA

email: info@MorethanEqual.com

You may also make a complaint to the Information Commissioner, who is an independent regulator.

Changes to this notice

We may change this privacy notice at our discretion at any time.

When we change this notice, the date on the page will be updated. Any changes to this privacy notice will be applied to you and your data as of the revision date.

We encourage you to periodically review this privacy notice to be informed about how your data is protected.