How we collect your data and what we collect

We collect personal data via our ‘Contact us’, completed application forms, for example, for the Driver Development Programme or when subscribing to our newsletter.

When you access the website, our servers will automatically collect your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site. If you are using a mobile, this information may also include your device name and type, your operating system, your location, your likes and replies to a post, and other interactions.

How we use cookies and why we use them

To improve your experience of the More than Equal website, we collect certain details that will help us understand how this site is being used. This information will then help us to tailor the site with material that will be both useful and relevant to you and improve your user experience. The way we collect this information is by using cookies.

What are cookies?  

Cookies are small data files transferred to your computer’s hard drive through your web browser to enable our systems to recognise your browser and to provide us with details of how our website is used. Please note that cookies can be placed directly by the site or third-party plugins that are used by the site. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may, however, prevent you from taking full advantage of the website.

What types of cookies do we use?

The More than Equal website uses essential and analytical cookies.

Essential cookies

These are necessary for core functions of the site. For example, we use “geolocation” cookies that help us identify where you are when you visit us. By having this information, we can show you, for example, content that is relevant to your region. On other sites, you’ll see these cookies referred to as Functional or Operational.

Analytics

Analytics cookies summarise usage patterns that track what pages were accessed, what links were clicked on, the number of visitors to a certain page, and so on. The information here is anonymous and is used to help the More than Equal team make improvements to the site.

When you visit https://www.morethanequal.com

When you first visited this site, you would have been presented with a banner that would have alerted you to the use of cookies. This tool is designed to take into account your preferences and disable cookies that you do not wish to have stored.  

Once you have set your cookies preferences on your first visit to the site, this banner will no longer be presented to you. Note, however, if you clear cookies in your device’s cache or you access the website from a different device, you will be asked for your cookies preferences again.

Third party cookies

Internet-Based Advertising

Additionally, we may use third-party software to serve ads on the website, implement email marketing campaigns, and manage other interactive marketing initiatives. This third-party software may use cookies or similar tracking technology to help manage and optimise your online experience with us. For more information about opting-out of interest-based ads, visit the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.

Website Analytics

We may also partner with selected third-party vendors, to allow tracking technologies and remarketing services on the website using first party cookies and third-party cookies, to, among other things, analyse and track users’ use of the Site, determine the popularity of certain content and better understand online activity. By accessing the website, you consent to the collection and use of your information by these third-party vendors. You are encouraged to review their privacy notice and contact them directly for responses to your questions. We do not transfer personal information to these third-party vendors. However, if you do not want any information to be collected and used by tracking technologies, you can visit the third-party vendor or the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.

Third-Party Advertisers

We may use third-party advertising companies to serve ads when you visit the website. These companies may use information about your visits to the website and other websites that are contained in web cookies to provide advertisements about goods and services of interest to you.