Personal data and consent 

Before taking part in a More than Equal research study participants must provide their informed consent for the collection, processing and use of their personal data.  

For research studies with U18s or any vulnerable adults, parental/guardian consent will also be required to grant permission for the collection, processing and use of the child’s or vulnerable adult’s personal data. We collect and process personal data based on the consent of both the individual and their parent(s) or guardian(s). 

We only collect and process personal data that is necessary for the research study. We do not collect personally identifiable information (for example, names, email addresses) unless it is necessary. 

Data anonymisation and aggregation 

Whenever possible, we perform the necessary steps to anonymise and aggregate the data collected in our research studies. This is done to ensure that your data cannot be identified and to enhance your privacy. 

In instances where full anonymisation cannot be undertaken, such as when ongoing analysis requires the ability to link data back to an individual for follow-up studies, we use pseudonymisation techniques. 

Pseudonymisation techniques involve removing identifiers from personal data (for example, names) and replacing personally identifiable information with a unique code that does not reveal the individual's identity. The 'key' that links pseudonyms to actual identifiers is stored securely and separately from the pseudonymised data to ensure that re-identification is not possible without access to this key. 

Anonymized or aggregated data shall no longer be considered personal data and shall not be covered by the obligation to disclose or delete data (for example, under the right to erasure). We shall be entitled to use and store such data for our own purposes beyond the end of the research study. 

Data sharing, storage and processing 

We will share and store your personal information, including recordings of interviews, survey responses, and other relevant data, with our survey and interview-based research service providers. 

These providers, who from time to time will act as processors, are based in the United Kingdom and European Union.  

Below is a non-exhaustive list (which we may update or supplement from time to time) of our providers. Some of our service providers may use further sub-processors and for full details, please see their respective privacy policies. 

1. Microsoft Cloud  
2. Google suite  
3. MS teams  
4. Zoom  
5. Survey Monkey 
6. Universities 

As stated above, we might work with research partners, for example, Formula E and specific universities. We will share anonymised and aggregated data with them, but they may also have access to the raw data collected and stored in accordance with our privacy notice. In this case, consent will have been requested and provided by the individuals concerned. 

Data dissemination 

We will produce anonymised aggregate-level research reports that will be published publicly. However, your participation will be confidential, and you will never be identified personally without your prior written consent.